For brands that don't shout
We work with brands and publications whose visual language values restraint over volume — magazines, hotels, restaurants, fashion houses, founders, and the occasional product launch. The common thread is the desire for imagery that feels considered rather than constructed, and that holds up beyond a single campaign cycle.
Past clients include Vogue Singapore, Tatler Asia, The Marigold Hotel, several mid-sized fashion houses, two restaurant groups (one Michelin-starred), and a number of founders preparing for press cycles or company anniversaries. We have shot 32-page magazine editorials, 6-image LinkedIn portrait sets, full hospitality brand libraries, and one product launch in a botanical garden during a typhoon.
"We don't add to the brief. We refine what is already there."
Every commercial commission begins with a written brief, a mood-board phase, and (where useful) a site visit or test day. We then shoot on the agreed dates, deliver a selects gallery within one week, and final retouched masters within 2–6 weeks depending on volume. Commercial licence is always included at the rates listed; perpetual buyout and global rights are quoted on request.
How a typical commission runs
Week 1: kickoff call, written brief, mood-board exchange. Week 2: location scout, casting (where applicable), test day for any new technical approach. Week 3: production. Week 4: selects gallery + sub-edit conversation. Week 5–6: final retouching and master delivery. The whole cycle takes anywhere from four to ten weeks; we have done campaigns end-to-end in eight days when launch timing demanded it.
Investment & what's included
- Half-day rate (4 hours, 1 location)
- Full-day rate (8 hours, multiple setups)
- Pre-production: brief, mood-board, location scout
- Commercial licence for agreed media
- Hand-retouched master files, print-ready
- Editorial-grade colour management
- Optional behind-the-scenes set (web)
Rates & common formats
- Half-day
- SGD 1,200 · 4 hours, 1 location
- Full day
- SGD 2,200 · 8 hours, multiple setups
- Multi-day campaign
- From SGD 1,800/day · 3-day minimum
- Editorial (magazine)
- Negotiated per page rate
- Founder portrait set
- SGD 1,800 · 12 finals, headshot + lifestyle
- Hospitality brand library
- From SGD 8,000 · 5-day shoot, 200+ images
- Product / still life
- From SGD 1,600 · per day, lit set
- Cinematography (Haru)
- From SGD 2,800 / day
Recent Commercial Work
Editorial & brand questions
What licence is included?
The half-day and full-day rates include commercial licence for owned and earned media (your website, social, press, in-store) for two years. Paid media (OOH, ad placements), global rights, or perpetual buyout are quoted separately at industry rates.
Do you provide raw files?
No. Raw files are unfinished work; final masters are how we ensure colour consistency and image quality across uses. We do however provide layered PSDs or TIFFs for editorial work where deeper local edits may be needed in post.
Can you art direct as well as shoot?
For smaller brands and founder commissions, yes — we can provide art direction as part of pre-production at no additional cost. For larger campaigns we collaborate with the client's existing creative director, or recommend an art director we've worked with.
How fast can you turn around editorial work?
For magazine deadlines we routinely deliver selects within 24 hours and finals within a week. The fastest end-to-end commission we've completed was a brand campaign shot, edited, and delivered in eight days. Most projects run on a more comfortable 2–6 week cycle.
Will you shoot for a startup or an emerging brand?
Yes — we work with brands at various stages. For very early-stage projects we sometimes offer a reduced-scope "founder + product" package designed to give a new brand a small but cohesive image library. Get in touch and we'll find a structure that fits the moment you're in.