The Story
Zora Li is a concert pianist trained at the Royal Academy of Music. At 24 she had already played most of the major halls of Europe — but not, until October 2023, the Esplanade in Singapore, where she grew up. Her debut was scheduled for that December: Schubert's Wanderer Fantasy, Beethoven's Sonata No. 32, and a contemporary Singaporean commission by composer Chen Zhangyi.
We were introduced to her by her management — Askonas Holt — about three months before the concert. They wanted a portrait set that could anchor her press coverage in Singapore, but also work for her global poster materials going forward. The brief was specific: she did not want to look like a stock classical musician.
"The kind of photographs you find yourself going back to, months after you stop showing them to people."
She arrived at the studio on a Monday afternoon with her own grand piano. (She had it transported from her family home, where she still practises, on a hired flatbed truck. It took two hours to move and two more to tune.) We worked in three setups: against a deep grey paper backdrop for the press shots; at the piano in window light for the editorial set; and a small intimate corner with a single softbox and a black background for the portfolio masters.
The whole session took just under four hours. Zora played for most of it — small fragments between frames, full passages while we adjusted lights. Our favourite photograph is the one of her hands resting on the keys, not playing — captured in the half-second between two pieces. It went on to become the cover of her Esplanade programme.
The kind of photographs you find yourself going back to, months after you stop showing them to people. They don't shout. They hold up. I have already used them on three programme covers and they still feel new.Zora LiConcert Pianist · Singapore, October 2023
What we delivered
- 4-hour studio session, three lighting setups
- 62 hand-edited final images (colour + B&W)
- Global poster & programme licence
- Press master set (PR distribution-ready)
- Two 11×14" archival prints for the artist
The team
- Subject
- Zora Li (concert pianist)
- Management
- Askonas Holt · London
- Photographer
- Mei Lin Chen
- Assistant
- Priya Anand
- Hair & Makeup
- Beverly Lee Studio
- Piano
- Steinway Model A (artist's own)
- Programme cover
- Esplanade · December 2023 Recital